Major League Rugby selects PT SportSuite to establish league-wide digital content ecosystem

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Digital media innovators PT SportSuite and Major League Rugby (MLR), North America’s professional rugby union competition, have announced a multi-platform deal that will transform the League’s digital media capabilities. 

PT SportSuite will work closely with MLR’s technical teams to configure and deploy branded digital platforms across digital asset management, digital media collection and collaboration, an MLR mobile app, web and app-based fan engagement and augmented reality technology.

“This new digital content system greatly improves our ability to collaborate across the League,” said MLR commissioner George Killebrew. “I’m most excited about the possibilities for more content generated by our athletes, and improved storytelling of our brand partnerships.”

The partnership is aimed at positioning MLR as one of the most digitally enabled leagues across North American sports. The goals include transforming players and fans across the League into mobile storytellers; and forging better, more memorable connections between fans, MLR and sponsors through incentivized fan engagement and unique digital experiences

The partnership is aimed at positioning MLR as one of the most digitally enabled leagues across North American sports

The rollout of key technology will follow a phased approach and comes at a key juncture with the league looking to establish new digital properties to maximize revenue and provide more value to sponsors in the wake of the Covid-19 pandemic’s devastating impact on the professional sports landscape.

“We’re excited by the opportunity to propose a new media workflow process and platform suite alongside MLR and their teams – it represents an amazing start to 2021,” said PT SportSuite CEO Rich Cheary. “We’re applying our tried and tested approach that is migrating and centralising MLR’s media assets into our AWS powered PT ecosystem, enabling further media collaboration and community engagement involving players and fans across video, web and mobile app channels.

“Our MLR partners have superb energy and by working together with them and the teams across the league to coordinate media production, we will empower the teams, players and fans to generate and contribute media on a level not seen before, ” added Cheary.

PT SportSuite transforms sporting organisations into digital media powerhouses. Contact us to learn more about the PT SportSuite digital content ecosystem and one of our account managers will be in touch.

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