OUR DIGITAL
TRANSFORMATION
APPROACH

Phase one

DIGITAL ASSET MANAGEMENT

We will secure your organisation’s digital media content. Many sports organisations are storing digital media IP on hard drives, network drives, or other devices, which can be lost or stolen, while also making it difficult to recall digital assets. It is also common to find siloed web CMS systems with no central media archive.

Action

Migrate all existing digital media into an AWS cloud-based library

Phase two

MOBILE MEDIA PRODUCTION

Sports organisations are using mobile phones to capture digital content, providing a simple way for organisational members to become content creators. There are a myriad ways in which this media is distributed and collected – WhatsApp, WeTransfer, DropBox, etc. PT SportSuite standardises mobile media production and storage, improving team collaboration and searchability of digital media.

Action

Establish branded mobile media production platform with private team dashboard

Phase three

PUBLISHING AND STREAMING

For sports organisations who want to improve digital engagement, it’s critical that their publishing platform integrates effectively with their content media archives. PT SportSuite ensures centralised control of content distribution, providing digital-first content management and secure DRM streaming across multiple brands and production teams.

Action

Integrate centralised content management system for publishing, streaming and monetisation

Phase four

ENGAGED FAN COMMUNITY

Having the necessary digital properties in place is not enough – digital communities thrive when community members have a platform to contribute. Community engagement must be incentivised, which can be achieved via PT SportSuite’s Fan Challenge, Fan Feed, augmented reality and Fan contribution platforms.

Action

Implement public-facing mobile apps that include AR+ scanning, fan engagement tools and display advertising

Launch your digital sports community

PT SportSuite is a Publisher’s Toolbox Platform