In February it was announced that PT SportSuite and Professional Squash Association (PSA) had signed a multi-platform deal to create a new ecosystem of digital properties across video OTT, cloud media asset management, digital media workflow, web, mobile app, player and fan engagement.
For the third of this series, we talk to head of creative Jada Linstom to discuss all things design.
MY TEAM AND I TAKE CARE OF THE UI/UX DESIGN PROCESS …
This is really the first phase of the entire project, which entails user-related problem solving on the drawing board, formulating new ideas and platform goals, creating user journeys, moving the brand forward on a digital level and, lastly, the UI design specifications.
WE LIKE TO IMMERSE OURSELVES IN THE SPORT …
before beginning on a massive brief like the PSA programme. The team will take the time to understand the client, the goals they’re looking to achieve, as well as any current issues with the existing platform. We then gather information from a user’s perspective to formulate all the requirements for the project. Understanding the real scope of the project only happens after these initial steps have been taken.
FANS WANT CHOICE IN WHEN, HOW AND WHERE THEY CONSUME CONTENT …
while being rewarded with digital uniqueness and quality. We design to cater for the digital demand, putting simplicity and the fan user in mind before making any design decisions, but also making sure that any design call we make takes the user on a digital journey that excites, encourages engagement and loyalty within a branded ecosystem. Design clarity is key.
ALL BRANDS EVOLVE VISUALLY OVER TIME, AS PSA’S WILL …
once these new platforms are launched. Our focus is on allowing users to interact with a brand in a way that creates memorable brand connections – whether through branded, incentivised campaigns or AR brand scanning – that’s when the user or fan experience really connects with the brand in an authentic way. It’s a massive step forward to make a brand experience interactive.
Our focus is on allowing users to interact with a brand in a way that creates memorable brand connections
THERE’S NOTHING MORE EXCITING THAN TRANSLATING CONCEPTS INTO PROTOTYPES …
It’s like putting life in a skeleton and helping the client’s vision become a reality. This is where all your problem solving, planning and ideas are coloured in to become a visual reality.
