Fleetwood Football Group and sportstech platform providers PT SportSuite are thrilled to announce a new digital partnership. This collaboration will see the rollout of PT’s modular media ecosystem across the Fleetwood Football Group and associated brands, including Fleetwood Town FC, the Poolfoot Farm training complex and Hout Bay United FC in South Africa.
Through this partnership, FFG and PT will collaborate to elevate the user journey across web and app, to provide memorable, engaging and rewarding digital experiences for fans.
Secondly, PT will look to streamline and enhance media workflow processes, monetisation of media rights and sponsor value across the group’s multiple brands – while ensuring infinite scalability as FFG’s digital community and requirements grow in future.
PT will look to streamline and enhance media workflow processes, monetisation of media rights and sponsor value across the group’s multiple brands – while ensuring infinite scalability
The staggered digital acceleration programme will be anchored within FFG’s dedicated PT Sports Media Cloud environment – resulting in the rollout of new digital platforms, including:
- Video OTT services, including live broadcasting, subscription video on demand (SVOD), and ad-supported video on demand (AVOD), to deliver premium video content directly to fans
- Four new websites, aiming to provide a seamless digital experience for supporters around the globe
- Fan engagement mobile app for Fleetwood Town FC fans with personalised club profile
- Digital Asset Management, leveraging AWS to centralise all group media assets, enhancing rights value, media workflow efficiencies and distribution capabilities.
Steve Curwood, Fleetwood Town CEO, shared: “PT SportSuite are leaders in digital media ecosystems, and we are absolutely delighted to have them on board as our digital partners.
“We’ve agreed to work with PT SportSuite on setting up a new-look website for Fleetwood Town, Poolfoot Farm and Hout Bay United FC, and there’s scope in the future to work on a new website for Waterford FC and Fleetwood United.
“Alongside this, the Fleetwood Football Group will see a fresh new look – I can’t wait to see the final products in the upcoming weeks and months.”
Rich Cheary, PT SportSuite CEO, said: “A big thank you to Fleetwood Football Group for trusting PT’s sportstech vision. This partnership will provide the opportunity to make a positive impact on the UK Football landscape.
“Our track record of digitally accelerating sporting groups across multiple brands will hold us in good stead as we ensure FFG’s newly constituted digital ecosystem meets their business and sustainability objectives, increases transactions while providing an unparalleled digital experience that fans, sponsors and advertisers will be attracted to be part of.”
Production of the new digital media ecosystem has already commenced, with a phased launch plan across all brands over the coming months.
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